Website Copy + Design
BRIDGENEXT B2B WEBSITE REBRAND
The Challenge: Combine 4 distinct brands under the new, merged Bridgenext umbrella site and develop unified brand messaging that captures and elevates the identity of each brand acquired. Refresh 9 service landing pages. Responsible for establishing brand voice/tone guidelines, researching and implementing SEO keywords, and creating copy for each web component.
AMERICAN HEART ASSOCIATION HYPERTENSION WEBSITE
The Challenge: Conduct website audit of heart.org and merge relevant content with net new content for the National Hypertension Control Initiative. Led the content strategy team and developed a three-audience solution so that each user group would identify with brand messaging.
ACOSTA GROUP B2B WEBSITE REBRAND
The Challenge: Combine 7 distinct brands under the new, merged Acosta Group umbrella site and develop unified brand messaging.
CLAIRE’S 2023 SPRING GIFT GUIDE
The Challenge: Create a landing page dedicated to spring’s most shoppable items to drive traffic and increase eCommerce purchases.
CLAIRE’S GET PIERCED CAMPAIGN
The Challenge: Develop a messaging campaign that creates a new special occasion to get pierced outside of typical piercing milestones.
CLAIRE’S 2022 HALLOWEEN REFRESH
The Challenge: Refresh homepage + 11 category landing pages per season for a total of 96 pages during my two years as senior copy lead + associate creative director on Claire’s. Responsible for establishing Claire's digital brand voice/tone guidelines and creating copy for each web component as well as accompanying campaign media assets.
CLAIRE’S SEASONAL REFRESH