how will you stand out & Rise Above the Noise?
Our business landscape has dramatically shifted.
And digital marketing alone isn’t as effective as it used to be.
The consistent rise in the The Global Competition Index emphasizes the increasing need for businesses to adapt with innovative strategies to perform better, build rapport faster and leave memorable impressions.
These trends suggest that while more buyers are engaging online, they are also becoming increasingly desensitized to digital advertisements and content, posing challenges for businesses to capture and maintain buyer attention effectively.
Enterprises and entrepreneurs that learn to adapt to these shifts will build stronger relationships, stand out in crowded markets, and create meaningful growth opportunities.
Portfolio of Work
Christy Renee is a brand storyteller and strategist with over a decade of experience helping brands and leaders stand out in competitive markets. Trained at an Emmy-winning advertising agency, she blends cutting-edge content marketing expertise with a deep understanding of consumer behavior to deliver strategies that work today.
Omnichannel Growth & More: Case Studies
Click to view by type: B2B & B2C Website Rebranding, National Brand Campaigns (TV & Radio), Digital Ads, OOH/Billboards, Print, Social Media, Email Marketing, Blog Posts, Case Studies, Amazon Book
Claire’s: Fashioning a Brand New Digital Experience
The challenge: To appeal to a new generation of consumers, Claire’s embarked on a global brand overhaul in 2021.
The approach: With only a work-in-progress positioning and visual identity, Claire's partnered with our team to develop a new brand voice for their digital endeavors. Using insights from the modern Claire's consumer, we created an immersive experience that pushed the boundaries of eCommerce, spoke to a youth audience in a relatable way, and seamlessly integrated the in-store experience for a cohesive customer journey. The first of our site refreshes launched in time for the holidays, supporting the brand's largest marketing push to date, and welcomed consumers to a new world of Claire's.
The work: Designed end-to-end B2C digital experiences: Website copy, holiday landing page, omni-channel digital campaign content, email and paid media campaign messaging, seasonal site refreshes (12 landing pages each season for a total of 96), created launch email and online site that drove customers to Roblox/Shimmerville.
The results: Inside Claire’s Remarkable Turnaround
2022 Holiday Landing Page
Driving the Future of Business With Saia
The challenge: Create a B2B omni-channel go-to-market plan that delivers incremental traffic to site and increases demand for Saia shipping services/driver recruitment.
The approach: We created data-driven customer content to increase engagement vs. standard advertising and brand building campaigns.
The work: Annual deliverables include:
:30 National TV Broadcast
:30 National Radio
96 Social Posts
Spotify/Pandora Ads
Nationwide OOH Boards
4 issues of Amplify employee magazine
Football program ads delivered to 13 universities across the nation
The results: $2.7B in 2022 annual sales, 2.6M visits to site, 13M content views
Acosta Group: CPG Cohesion in a Unified Digital Landscape
The challenge: Combine 7 distinct brands under the new, merged Acosta Group umbrella site and develop unified brand messaging to engage retail, consumer packaged goods (CPG), and foodservice manufacturers, retailers, wholesalers, and distributors looking to drive growth and enhance their market performance. Responsible for establishing nuanced brand voice guidelines, researching and implementing SEO keywords, and directing copy for each web component across 10 landing pages.
Bridgenext: Architecting a Unified Digital Experience
The Challenge: Combine 4 distinct brands under the new, merged Bridgenext umbrella site and develop unified brand messaging that captures and elevates the identity of each brand acquired. Responsible for conducting stakeholder interviews across the organization to establish nuanced brand voice guidelines and directing copy for each web component across 9 landing pages.
